The luxurious yoghurt that your consumer enjoys so much she deems it “her forever brand.” The addictively crispy snack that has couples competing for the last bite. The frozen pasta entrée that makes the cares of the day fade away with tender chewiness, herbal flavors and comforting creaminess. Consumers want truly compelling sensory experiences—tastes, textures and aroma so satisfying that they inspire emotional connections with the brands that deliver them.
At Ingredion, we’re working with you not just to optimize sensory but to transform it and set new standards of delight in the minds of your consumers. Exceptional sensory experiences are a global trend, and we are here to help you become the trendsetters.
Sensory Innovation |
You can create the next bubble tea sensation, vegetarian sausage or an authentic green curry. Whatever your next food application is, your formulation can answer more than one trend in a single product. Our global sensory capabilities provide all the tools you need. For example, our experts can help you identify exact sensory preferences through precise testing and descriptive analysis. As part of our proprietary DIAL-IN™ technology, you can define your product’s sensory profile, with help from our trained in-house sensory expert panels who use our TEXICON™ texture language and SWEETABULARY™ sweetness language for consistent understanding. Panels quantify attributes to allow us to build texture and sweetness maps that define your product’s sensory profile and compare it to others.
Perfecting sensory also calls for reflecting restaurant-quality taste and texture trends in your formulations. To achieve that, we bring you experts who can translate signature dishes into prototypes for large-scale production.
Making sensory affordable |
The experts of Ingredion can help you meet demand for unique sensory experiences in affordable ways. Our work in imitation cheese has produced 15% to 18% protein content imitation mozzarella cheese for pizza and other cheese applications with all the functionality expected of cheese: firmness, shreddability and stretchability. Another example of great sensory made affordable is using our all-natural FOAMATION® a foaming agent in fun-to-drink frozen carbonated beverages.
Unlock the sensory experiences your products can deliver—and create products consumers will return to, repeatedly. Innovate with us.
Understanding sensory preferences |
Creating sensory experiences your competition cannot match requires a deep understanding of what drives liking for consumers and what the expectations are for a category of product. We know, for example, that texture is a strong determinant of product liking and repeat purchase. Through our global sensory centres we conduct conumer research and uncover powerful insights that help develop winning texture profiles for your products.
