The experts of Ingredion Idea Labs™ innovation centres can help you overcome the challenges to meet the trends.
Weight management
Protein is strongly connected to the weight wellness trend[1] with 40% of consumers agreeing that protein was an important factor in trying a different food or beverage brand.[2]
Digestive health
According to our research, digestive health is a top consumer concern, and, with the aging of the Baby Boomer generation, the market is only going to grow. Mintel GNPD cited digestive claims as the top nutrition claim worldwide in the last 5 years.
Early life nutrition
Parents and caregivers want only the purest and healthiest formulas and milks for infants and toddlers.
Clinical nutrition
With the aging population comes the need for products for people with special nutritional needs and intolerances to get functional, high-quality nourishment.
Clean and simple
Consumers worldwide are scrutinising labels for simple, familiar ingredients, regarding them as healthier options. Proprietary 2012 research shows 77.9% of New Zealand consumers find it important that they recognise a product’s ingredients.[3]
Sugar Reduction
Today’s health and nutrition-conscious consumers are searching for the same sweetness and texture experience they love in products that contain less sugar and fewer calories.
Solving your product challenges is our purpose. Together, we can boost the nutritional power of your foods and beverages—and create products consumers trust and enjoy. Innovate with us.
[1] HealthFocus international, 2014
[2] New Nutrition Business, 10 Key Trends in Food, Nutrition & Health 2015, November/December 2014
[3] Roy Morgan Reseacrh, research commissioned by Ingredion, Dec 2012